Persuasive Speech Dont Eat Fast Food

Persuasive Speech Dont Eat Fast Food Attention gather: Do you know that fast food can lead to some serious illnesses such as heart attack and lack of energy? As we know that fast food is a very important meal in the America, and a quarter of the American suffer from it sickness affect and some of them even die? Tie to the audience: fast food is part of our today. We like fast food mainly is because it is convenience and easily available. On top of that is tasty Thesis and preview: many of us know that fast food is not good but we do not know how bad it is. Today I would like to persuade my audience to stop eating fast food. I will show what is in fast food, what can it do to our body and how we can prevent it. Body First point: junk food is bad because it contains chemical flavor -this means that junk food is very poor in nutrition The prepare part is definitely added with preservatives to make it last and preservative is very harmful to our health. Pre-prepared fast food has lost its original taste and needed to be added with flavor to enhance its taste According to Eric Schlosser (2001, in his best seller book entitled Fast Food Nation: The Dark Side of the All-American Meal, he says that just about all the food in a fast food industry is processed; so much of the flavor is destroyed. Eric Schlosser also said that fast food is heavy on fat, salt and sugar, and reduced nutrient. Second point: junk food is unhealthy from it uses of too much of oil. -fast food need to be fast cook and lots of oil are needed Fat and calories are difficult to digest in our body and undigested fat and calories will be accumulated in our body to cause too much oil in our body -The Star newspaper reported in A Big Fat Problem (2009) by Priya Kulasagran says that government worldwide are bracing themselves for an obesity epidemic soon. This condition can potentially lead to a range of health problems such as heart disease, diabetes and even premature death. Third point: junk food causes health problems Fat and calories are difficult to digest in our body and undigested fat and calories will be accumulated in our body to cause too much oil in our body.like diabetes and obesity The Star newspaper reported in A Big Fat Problem (2009) by Priya Kulasagran says that government worldwide are bracing themselves for an obesity epidemic soon. -if we do not avoid it now, our children will suffer in the future -this fact is also available in Erics book the one you show me last night about 200,000 in hospital and in 10 years it will reached about 511,000 which is the population of Southern Malaysia Solution we need to control our consumption of fast food to balance our nutrition by eating more nutritional and natural food. For example, milk, chess, salad, and many more. Conclusion Convince my audience to stop eating fast food and eat more natural food to protect our health and future Fast food is becoming part of our life in the modern society. Due to convenience and rushing for time, many of us are now depending on fast food for our meal. Also, fast food is at almost anywhere, shopping center, high way, even airport, to make it so easily access that we all find it very convenience. Added with their delivery services and fast services, it is not only convenient but also fast to save times when we are in the rush. we all eat fast food because it is convenient and tasty, and we are also attracted to lots of promotion and free gifts, but we do not know that every bite we take, we are risking our life. Many of us know that fast food is not good to our health but we do not know how bad it is. Today I would like to persuade my audience to stop eating fast food as the harmful ingredient in   fast food. Fast food is known as junk food due to its lack of nutrition and too much chemical flavor that are harmful to our health. Most of the fast food are pre-prepared and then go through a simple process to speed up their services. The prepare part is definitely added with preservatives to make it last and it is very harmful to our health. Without preservatives, the pre-prepare food will be easily spoiled and never last. Preservative is toxin that can and caused cancer and is acidic to harm our health. During process, flavor is also added to make fast food tastier. Unlike freshly cook food, where we maintain its original taste. Pre-prepared fast food has lost its original taste and needed to be added with flavor to enhance its taste. According to Eric Schlosser (2006), in his best seller book entitled Fast Food Nation: The Dark Side of the All-American Meal, he says that just about all the food in a fast food industry is processed; so much of the flavor is destroyed. Eric Schlosser also said that fast food is heavy on fat, salt and sugar, and reduced nutrient. Most flavors in fast food are made from chemical. The tastier it is, the more chemical is needed. We all know that food added with chemical is very harmful to our health. Too much chemical processed food can caused cancer. Some chemical flavor can caused our hair to drop, affect our skin structure, deteriorate our organs function and affect our body cell. All these will slowly kill our health. Eric schlosser reported in his book entitled Fast food Nation (2006) that about 200,000 people are sickened by food borne disease in the United State. About 900 are hospitalized and fourteen die. If Eric Schloeers report is true, in 10 years we will see about 511,000 people will die from food borne disease which is equal to the population of Southern Malaysia. Fast food is also fast cook. In order to cook fast, too much oil is needed. Therefore, fast food is very oily because too much oil is being absorbed into the food. When we eat fast food, we are actually eating oil. We all know that oil contains very high fat and calories, and these are the main cause of obesity. Fat and calories are difficult to digest in our body and undigested fat and calories will be accumulated in our body to cause too much oil in our body. Obesity is caused by too much fat in our body. The According to the CDC (Centers for Disease Control and Prevention) more than a quarter of the American population suffers a bout of food poisoning each year. Star newspaper reported in A Big Fat Problem (2009) by Priya Kulasagran says that government worldwide are bracing themselves for an obesity epidemic soon. This condition can potentially lead to a range of health problems such as heart disease, diabetes and even premature death Obesity is the main cause to many health problems. It can affect our muscles, blood circulation, lung and kidney. Once our blood circulation is being affected, many other health problems will happen. For example, heart problem and lack of energy Our lives today cannot live without fast food. They are too easily available. And they are tasty and fast delivered. But too much fast food is definitely not good for our health. So, we need to control our consumption of fast food to balance our nutrition by eating more nutritional and natural food. For example, milk, chess, salad, and many more. With that we can live a comfortable, longer and healthier life. And there you have it. There for, for the better of our health and life, i strongly suggest my audience to stop eating fast food and eat more natural food to balance our nutrition and protect our health and future.

Marketing Smoke Out Essay

Many products have been sold in the market offering to stop a smoker from smoking. However, many of these products have failed. The main reason is that the body has been addicted to nicotine. Thus, the body craves for a stick and a stick and a stick and a stick and so on and so forth of cigarette to quench the body’s desire for the deadly nicotine. The following paragraphs explains how the new product Smoke out will finally fill the smokers’ desire to stop their smoking habit dead in its tracks. a. What is the product name? Describe the product. 2 pts. The new product is   smoke out. The product looks like a real cigarette stick. At one end of the cigarette has drawn to look like it has been lighted. And, at the other is a cigarette butt that feels like the real cigarette but. The cigarette butt which enters the smokers’ mouth has been filled with medicine. This medicine tastes and smells like a real cigarette smoke. However, The best advantage about this cigarette is that the smoker does not cut his habit of smoking entirely. For, he continues to smoke the smoke out in order to comply with his habit of smoking. Only, this time, a non smoking medicine is swallowed by the cigarette and cigar smokes that smells and tastes like smoke but the medicine actually mixes with the smoker’s blood and neutralizes the nicotine that is already in the smokers’ body. For, nicotine is an addictive chemical that sparks the human body’s craving to smoke another cigar or cigarette. For, many people have developed this smo king habit many years back. And they feel that stopping the smoking habit is a gargantuan task (Michman, Mazze & Greco, 2003, p. 1). B1. Explain how you are segmenting the market. 5 pts. The market segment is the smoking public. This segment includes people who smoke from the earliest possible age to the oldest possible age. Also, this segment includes all the male and female genders. Likewise, this segment includes all smokers in the all economic classes. Meaning the poor, the rich, the averagely rich and the extremely rich and buy this new product out in the market called Smoke out. In addition, this product will be sold to people of all religions. This product will zoom in to the African American customers, the White Americans, the Americans of European descent, the Americans of East Asian descent, the Americans of East. Likewise, the market segment will include the Mexicans, the Canadians, the South American descent. The above segment will be implemented in order not be branded as a discriminator of customers. This segment will first be test piloted in the Los Angeles, California area in January of 2008. This will continue until March of 2008. Next, the second phase of the product launch of Smoke out the product will be launched in June of 2008 if the test here will produce enough profits to merit continuing to the next phase. However, if the results of the first phase in Los Angeles California will not be successful because the sales generated will not exceed the total amount of marketing expenses, the administration expenses and the cost of raw materials, direct labor and factory overhead in producing the Smoke out product (Michman, Mazze & Greco, 2003, p. 1). B2. Why did you choose this method of customer segmentation? Be specific. 2 pts. This market segmentation give the best results at lesser expenses. For, the company’s selling only in the Los Angeles market is similar to injecting a new drug into rats as guinea pigs to determine if the drug will cure cancer or eliminate diabetes. This is the first phase of the market segmentation in the drug manufacturing and selling business. And, this phase one will now move on to phase two of the experimentation if the drug test shows that the drugs will be cure the cancer   or diabetes in the rats. However, the drug testing will not continue to phase two of the medical experimentation if the drug does not cure the cancer or diabetes. Obviously, phase two will continue if the drug shows that the drug can cure cancer and diabetes in rats. The phase of this drug experiment is injecting the cancer and or diabetes   -curing drug on humans who have cancers and diabetes (Michman, Mazze & Greco, 2003, p. 24). Thus, the phase two will no push through if the Los Angeles, California test pilot segment will show that people abhor the product and the costs and expenses to produce the Smoke out will be higher than the revenues generated from selling the smoking habit buster product. For, there is a very high probability that this smoke busting product will not generate net profits if the Smoke out product will not generate net profits in the Los Angeles test pilot area within the three month test period (Michman, Mazze & Greco, 2003, p. 53). c. Who is the target market? The target market, which is phase 1 (Los Angeles, California) has been chosen because it mimics many states within the United States. Thus, whatever will be the financial findings in this test pilot area will give a high probability of what will happen when the product is finally launch all over the United States and all countries around the world. Meaning, California has people in the fire hazardous forests. Los Angeles is the home to the rich where Rodeo Drive located and the Beverly Hills area where the rich take up their residences. It also has its share of poor people living in †¦..  Ã‚  Ã‚   It also has its share of the lesbians and gays. Los Angeles has its share of Asians, African Americans, Europeans, South Americans and other races. It has also different religions inside its boundary. It has also both males and females resembling the gender population of other states. It has its own share of smokers just like the smoking population of the other states within the Unit ed States (Moschis, 1994, p. 6). For Los Angeles   represents the very best of America which includes Beverly Hills and Malibu and the Worst of America. The worst of Los Angeles includes the gang wars and day to day violence in the streets. Also, the Los Angeles population is most populated by African Americans, Latinos and native Americans since 1781. Los Angeles is well known for its beautiful weather most of the year. The cost of living here is also high but not too high for the average wage American (Collier, 2002). Thus, the success of Smoke out in Los Angeles will have a high probability of being a success when it is marketed to the entire United States segment (Moschis, 1994, p. 10). d. What are your products’ benefits to the target market? 4 pts. The product will give the smoker the feeling that he is smoking. Thus the does not literally cut his smoking habit. What happens is that the medicine fused into the Smoke out will slowly neutralize the nicotine that has been piled up for many years in the smokers’ blood and lungs. The smokers will lose their crave for smoking without even a sweat because it is the medicine that neutralizes the body’s craving for addiction for nicotine (Moschis, 1994, p. 90). e. At what price will your product be introduced? Why? 4 pts. The price will be $100. This price is based on the simple reason that a person’s health cannot be equated to cash. For a person’s life is priceless. Also, the cost of the Smoke Out Is surely lesser than if the smoker will be operated in the hospital for lung cancer and high blood which is one of the side effects of smoking for many years (Moschis, 1994, p. 123). f. What pricing strategy are you using? Why? 4 pts. The pricing strategy used is the cost plus profit pricing. For, a business has to generate revenues that will exceed the total amount of costs and daily operating expenses of marketing the Smoke out product (Abdallah, 2004, p. 48). g. What objectives will be accomplished by using this strategy? Be specific. 5 pts. The objectives that will be accomplished by this strategy are: – To know if the people will buy the product. – To know if enough people will buy the product so that the revenues from sales will  be more than the total costs and expenses of producing and marketing the Smoke out  product launch. – To generate findings from a test pilot launch so that results will be known at a earlier  stage of the product life cycle (Moschis, 1994, p. 93). h. Why is the product worth this price? 2 pts. As discussed above, a person’s life cannot be equated to money for it is priceless. Thus, the $100 selling price of the product will not be noticed when the product is marketed as best   product to stop smoking without even trying. i. Identify and explain what prices you should charge at each stage of the PLC? 12 pts. I will use the same $100 selling price at each stage of the product life cycle. The reason is plain and simple. A person’s life is worth more than $1,000,000 and $100 is just   a trickle from a person’s monthly salary. Thus, if the product will be bought with price of $100 which is very very very low and affordable.

An Impartial View of Ap Language and Compsosition Marketing Essay Samples

An Impartial View of Ap Language and Compsosition Marketing Essay Samples The New Angle On Ap Language and Compsosition Marketing Essay Samples Just Released When people on the web aren't polite, they don't be concerned about their tone in any respect, and it offends people. No really, it is a very good idea. The key thing is to realize the concepts, not simply know the terms! When you learn your initial new topic or cover a vital notion, review it that night. The Pain of Ap Language and Compsosition Marketing Essay Samples The cost of an essay depends upon the quantity of effort the writer has to exert. Readers might not have heard of the most current Comedy Central star, but they'll have known of these. As you're reading, be sure you stop periodically to think about the main thoughts and how the author supports them. The more questions you ask before you commence writing, the more information you must utilize in the essay. When you compose the essay, you should choose one particular side to concentrate on. Argue Both Sides in case you have to compose a longer or more elaborate essay, it may help to outline each side of the argument before you begin writing. When you're writing an English essay, you have zero chance to confirm your paper by another individual. Top Choices of Ap Language and Compsosition Marketing Essay Samples At the close of the calendar year, it's your choice to be sure you understand everything to generate a 5 on the AP exam. You might decide to earn note cards for study but they're not required for a grade. The results page provides you with feedback that could help you produce your very own exceptional AP English study guide, and also contains each one of the helpful metrics you receive from the normal practice tests. If this is the case, you most likely already know there are two parts to the exam. There are lots of ways beyond the classroom to guarantee success on the spring exam. Luckily, there are plenty of practice tests that you may use. Find approaches to answer the exam in the utmost effective way. Gossip, Deception and Ap Language and Compsosition Marketing Essay Samples Produce your own excitement about the prompt and what you need to say about doing it. If you truly feel as if you still need more help or you're not sure that you could do it by yourself, look no more. Even challenges you must live with forever. The very first step to solving a dilemma is to get other people to listen. Type of Ap Language and Compsosition Marketing Essay Samples In addition, the paragraph doesn't support the notion that polite speech conveys tone online since it primarily focuses on the absence of polite speech on some pieces of the web. Then, after you have answered all the questions that yo u feel more confident about, return to the more challenging questions, if time permits. As soon as you own a thesis, think about your primary topic and discover words that relate to it in various ways. Sometimes the solution to the questions can be challenging and rather unnerving. As time passes, you should start to notice areas in which your studying should be raised and those which you're strong in. Listen, it's so a lot more than that. All registered students are entitled to services at the middle. AP Lang formative assessments will allow you to approach the course on the correct foot since it can point your efforts in the correct direction. There are many rhetorical terms it can be difficult to ascertain which ones which you will need to understand for AP Language and Composition! The AP English argument FRQ has become the most straightforward of the AP English FRQs because it's the most like essays you're already utilized to writing. To assist you better understand t he material for AP Language, you may also use study tools and other supplemental materials that you're able to find. It may not look like it but AP Language and Composition is an incredibly technical class. A thesis is the principal argument of your essay. These essays demonstrate minimal grasp of the subject or the passage. This kind of essay wants a good framework and outstanding support.

Learning - Questions - 1852 Words

Chapter 5 Learning 1. Experience causes learning if it results in a a. cognitive understanding of what has changed. b. internal changes in the organism which may or may not be detectable. c. relatively permanent change in behaviour, capability or attitude. d. maturation of the targeted area. The term learning applies to behaviour changes a. that are relatively permanent. b. that result from maturation. c. stemming from fatigue, drugs or illness. d. that are temporary. Which behaviours are considered to be learned? a. Those occurring as a result of maturation b. Those occurring as a result of illness c. Those occurring as a result of experience d. Those occurring as a result of fatigue An important aspect of the definition of learning is†¦show more content†¦d. began to salivate at the sight or smell of food as well as the taste. 9. 10. An involuntary response to a particular stimulus, such as an eye-blink response to a puff of air or salivation to food placed in ones mouth, is called a a. modified behaviour. b. conditioned response. c. vicarious response. d. reflex. 11. In the psychology of learning, any event or object in the environment to which an organism responds is called a. a mark. b. a discriminative event. c. a signal. d. a stimulus. 12. Which of the following is not an example of an unconditioned reflex? a. Johns pupils dilating in response to a bright light b. Mike pulling his hand back quickly after touching a hot stove c. Rick wiping his dirty hands off on his jeans before picking up the mail from the table d. Tonys tears when he is peeling onions 13. Which of the following is an example of an unconditioned reflex? a. Joseph smiling after receiving a high grade on an exam b. Damien cheering his favourite team in the final play-off game c. Amanda saying â€Å"Thank you† to a helpful salescler k in a store d. Bob pulling his hand back after touching a hot stove burner 14. In classical conditioning, the stimulus which elicits a response the first time it is presented to an organism is called the a. generalized stimulus. b. conditioned stimulus. c. unconditioned stimulus. d. neutral stimulus. 2 15. In classical conditioning, if an animal responds to a stimulus theShow MoreRelatedQuestions On Learning And Learning970 Words   |  4 Pagessituation. For instance, in abstract learning, students who have been taught how to solve the addition problems in Math should be able to apply that learning in multiplication problems. The ability to apply previous learning in new situation defines as Transfer of learning. More general definition is â€Å"carrying over knowledge, skills, understandings, attitudes, and habits of thinking from one learning situation to another† (Johri, 2005, p. 145). 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Reflection Of A Discourse Community - 1591 Words

Introduction Paul Ryan once said, â€Å"Every successful individual knows that his or her achievement depends on a community of persons working together.† We do not often realize how important it is for everybody to work together to achieve a goal. A community is a group of individual people gathered together to form a whole, like a school, local church, government entity, non-profit organization, sport team, etc. This whole can make reference to a discourse community. According to John Swales, discourse communities are unions where individuals have a common purpose, and communicate to achieve this. There are six characteristics that make up a discourse community. They are a set of common public goals, mechanisms of communication among its†¦show more content†¦Literature Review In the article, â€Å"The Concept of Discourse Community,† John Swales defines what a discourse community is, and yet, he strongly argues that a discourse community must meet six specific characteristics. A social group must have a set of common goals, methods of intercommunication between its members, feedback, the usage of genres, a determined lexis, and a rank that defines the level of expertise each member has. With that being said, Swales highlights the need of a clarification of what differs a discourse community from a speech community. In Erik’s Borg (2003) article, â€Å"Discourse community†, the concept of a speech community â€Å"refers to actual people who recognize their language use as different from other language users.† (p.398) Additionally, Swales states that discourse communities â€Å"recruits its members by persuasion, training, or relevant qualification† and speech communities’ recruits â€Å"its [members] by birth, accident or adoption†. Even though speech communities do share similar linguistic rules among its members, norms, and theories, they do not share common a common goal. They lack communication among its members, and lastly, they do not accomplish the utilization of genres like a discourse community does. Moreover, it is established that genres are â€Å"how things get done, when language is used to accomplish them† (Martin, 1985). Swales (1990) indicates that discourseShow MoreRelatedA Reflection On A Discourse Community999 Words   |  4 PagesA  discourse community  is a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals. John Swales  defines a discourse community  as groups that have goals or purposes, and use communication to achieve these goals. The community I choose to identify with is special education. Special education teachers, or aids, really dedicate themselves and their time to others who need special assistance or treatment. The California DepartmentRead MoreReflection Of A Discourse Community1587 Words   |  7 Pagesjoin a discourse community. 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Why Support the Kidney Care Quality and Improvement Act Free Essays

For the past years, health and health care have transformed to become the dominant economic and political issues in the United States and many other countries. Because most nations have experienced rapid rises in health care spending over the past 30 years, governments have assisted patients in their countries because the cost is simply becoming unaffordable for them. During the earlier times, provision of health care was a relatively simple matter. We will write a custom essay sample on Why Support the Kidney Care Quality and Improvement Act or any similar topic only for you Order Now Doctors carried most of the equipment they used in a black bag and the same doctor was likely to attend a patient for most, or all, of her or his life. During those days the range of medical and surgical interventions was quite modest. Today, sophisticated diagnostic technology complements an extensive array of medical and surgical options making medical care a very complex, highly specialized, and costly commodity. One of the most alarming diseases that had burdened American people is kidney failure. According to a U.S. Newswire report (16 March 2005),   approximately 400,000 Americans currently suffer from kidney failure and of those, around 300,000 require dialysis several times a week, for an average of 3.5 hours per session. At the current rate of new cases — many the results of diabetes, obesity and hypertension — the number of patients is expected to quadruple to more than 2.2 million by the year 2030. Many experts recommended that early detection and better disease management is regarded as the best means to delay the onset of kidney failure. Definitely, kidney function is essential for life. Once a person’s own kidneys fail, some form of treatment is necessary if they are to go on living. Currently, there are two forms of treatment – dialysis (in which the kidney function is taken over by artificial means) and transplantation (in which another person’s kidney is used instead). Successful treatment – by dialysis or a transplant – now gives people with kidney failure a new lease of life, sometimes for many years (Stein 2002, p. 122). However, death can be inevitable. Patients and families usually want to know how long a person can survive with untreated end-stage kidney failure. This too is variable, depending on the extent to which their old kidneys are working – and therefore the amount of urine that they pass. The kidneys may be able to get rid of some excess fluid, but unable to process waste products such as creatinine and urea, or salts such as potassium. It is the build-up of these substances in the blood (especially the potassium) that usually leads to death. This is why dialysis represents the success of our knowledge and skill in conquering a kidney illness. Dialysis is all about life. And, it could cost an insurmountable amount of money when someone goes to dialysis three times a week for the rest of his or her life Indeed, there is an immediate need to improve the government’s program that provides dialysis care for those with kidney failure. This is why the members of the U.S. House and U.S. Senate introduced bipartisan legislation to update the End Stage Renal Disease (ESRD) program, which 75 percent of the nation’s dialysis patients rely on to live. This is called The Kidney Care Quality and Improvement Act of 2005, sponsored by Senators Rick Santorum and Kent Conrad, and Representatives William Jefferson and Dave Camp. This legislation would update Medicare’s composite rate for ESRD — which does not automatically adjust for inflationary increases — as well as provide for important education and preventative programs to help stem the rising tide of kidney failure in the United States (U.S. Newswire, 16 March 2005). The primary reason for health care is to prevent or cure diseases or attend to people with chronic or terminal illnesses. It may be possible, however, for health care costs to undermine the soundness of what our pockets can afford, and such an eventuality would be undesirable. Hence, a pressing issue entails how to achieve a situation in which expensive medical care can continue to be available while, at the same time, the total cost of health care is scaled back so as to keep this cost in line with the overall rate of skyrocketing prices. For instance, Talladega in Alabama has only two dialysis units and there are almost 100 patients that cramp the two units. With The Kidney Care Quality and Improvement Act of 2005 patients will be assured for better care among patients stricken with kidney disease through improvements in Medicare and enhanced education programs, which would prevent numbers in Talladega County from growing any more. Although the act currently sits in a Senate committee awaiting approval, that’s not stopping local doctors from offering warnings to at-risk patients. Ghayas Habash, a nephrologist, said that the main thing people need is to get the message across to people at risk for kidney failure, those with diabetes, hypertension, black people and those with a family history. If only we address these people aggressively, we can prevent a lot of kidney failure (Casciaro, 18 August 2005). True enough, medical costs have more than doubled over the last decade, and health insurance premiums have risen nearly five times faster than wages. Americans are spending far more on health care than residents of any other industrialized country while receiving lower-quality care overall. Meanwhile, big U.S. businesses that provide health coverage to workers complain that the high costs are crippling their ability to compete with companies abroad whose workers get government-subsidized care. The Bush administration is encouraging consumers to switch to consumer-directed health plans, whose high co-payments would force them to shop for more cost-effective care. But critics argue that individuals can do little to control costs. Instead, they argue, the plans would primarily benefit the wealthy and that society must make hard choices about which care should be paid for by public and private dollars (Clemmit, 7 April 2006). The overwhelming amount of health care purchased in the United States is paid for by the government through Medicare and Medicaid or by privately owned health-insurance companies. Both Medicare-Medicaid and health insurance firms employ personnel, process claims, and issue payments. Their procedures and personnel are expensive and add to the cost of health care without actual medical benefit to anyone. Proposals have been made to dismantle the so-called third party infrastructure and change to a single-payer system in which government would provide and pay for health care. Taxes would be adjusted to cover the costs and administrative bureaucracy would be kept to a minimum so as to maximize efficiency. While a single-payer system has obvious merits, a national consensus in favor of such a system has not emerged. Thus, the problem of health care dollars paying for administrative infrastructure remains, and there is no clear indication as to how to resolve it. For kidney patients, The Kidney Care Quality and Improvement Act of 2005 is long overdue because dialysis is not an option but a necessity for them to continue living. This legislation modernizes the Medicare ESRD program by:  ·    creating public and patient education initiatives to increase awareness about Chronic Kidney Disease (CKD) and to help patients learn self-management skills;  ·      ensuring patient quality through improvements in the ESRD payment system, including establishing an annual update framework and evaluating the effect of the new Physician Fee Schedule G-code visit requirements;  ·      providing Medicare coverage for CKD education services for Medicare-eligible patients;  ·    establishing an outcomes-based ESRD reimbursement demonstration project;  ·    aligning incentives for physician surgical reimbursement for dialysis access to promote quality and lower costs;  ·      establishing a uniform training for patient care dialysis technicians; and  ·    improving ESRD coverage by removing barriers to home dialysis and creating an ESRD Advisory Committee (RPA Website, 2006). Some critics have argue about the use of CKD education. In deeper analysis, CKD education is very crucial because people need to know the things about it prior to developing kidney failure but there is no funding for education that could have helped prolong your kidney function. This Act will be beneficial not only for CKD patients, but also for people who may be at risk. This act will definitely enable people that you (or your loved one) can get more treatments. With the current policy, most people cannot avail the dialysis they need because Medicare doesn’t pay for more than 3 treatments a week As quality of care is everyone’s privilege, Medicare reimbursement should be updated annually for dialysis clinics just like it is for other providers. Medicare’s low reimbursement could result to employer health plans paying more than their share and private companies have to pay higher. This would be a heavy burden for people with CKF because they need to pay higher premiums or their health coverage is reduced, or sometimes employees with CKF or employees that have dependents with CKF have the risk to lose their jobs because of the high costs on their part. Kidney patients need life-saving treatments that need to be improved because their lives are on the line and it is sapping them out of their funds because of the costs. Enacting Kidney Care Quality and Improvement Act of 2005 should therefore be prioritized and Congress should not think twice. Everything should be done to help CKF patients combat this lethal disease, and support them with all our efforts to get better treatments before it is too late References Clemmitt, M. (2006, April 7). Rising health costs. CQ Researcher, 16, 289-312. Retrieved September 12, 2006, from CQ Researcher Online, http://library.cqpress.com/cqresearcher/document.php?id=cqresrre2006040700. Renal Physicians Association (RPA). (2006). The Kidney Care Quality and Improvement Act of 2005 Bill #S.635. Retrieved September 12, 2006, from RPA Website at http://capwiz.com/renalmd/issues/bills/?bill=7319331size=full Stein, A. (2002). Kidney Failure Explained. London: Class Publishing. U.S. Newswire. (2005, March 16). Members of Congress Announce Bipartisan Legislation to Update, Improve Kidney Care Quality and Ensure Access to Dialysis. Retrieved September 12, 2006 at http://www.prnewswire.com/products-services/reach-us-media-bloggers.htmlpublic-interest-newslines-2.htmlGetRelease.asp?id=44507 How to cite Why Support the Kidney Care Quality and Improvement Act, Essay examples

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Analyze the effectiveness of past RBS trade and consumer promotional events. How have the promotions impacted sales volumes, ROI? 3. compare relative merits of push vs. pull strategy for a low-involvement item in a mature market 4. what are recommendations for Regnante to achive 2008 profit target? what changes do you propose to trade and consumer promotions to make them more effective? Develop a pro forma income statement (see template in Case Exhibit 10) and be prepared to discuss and ahre your recommendations and analysis to the class. Decision to be made Anna Regnante, has been promoted to Domestic Brand Director’s position for Reliance Baking Soda. Reganante has to develop a 2008 budget Pamp;L that would result in a 105 increase in profit over 2007 estimates. Stewart Corporation Stewart Corporation had four divisions i. e. Household, Beauty, Foods and International. In 2006 the company generated $150 million in net income and $558 million in profit. Household division was responsible for $400 sales and included baking soda, laundry detergents, window cleaners and disinfectant, wipes. We will write a custom essay sample on Baking Soda Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The income statement of RBS clearly shows that a lot of income was spent on promoting the product in2006 as a result of which the product sales did not fall much in the second quarter, as compared to the first one in 2007. Marketing Mix Considerations Distribution †¢High distribution penetration Maximum distribution by one lb box and varies by channel †¢150 person sales team to manage retail and wholesale accounts †¢Sales-force incentivized by a quota system with quarterly volume quotas †¢Most compensation to salesperson came from bonuses pricing †¢Selling Prices of RBS increased 3 times in previous 5 years †¢Price increase on all product sizes in 2006-2007 †¢Price increases were due to increase in raw material cost by 11 % Advertising †¢Focused on new uses of product †¢Move to put RBS in realm of pet care, baby care, pool care outdoor care †¢ Focused on non-toxic benefits of product In 2006 too much RBS product moved in the market, so need to deplete Inventory and increase sales Consumer Promotion More aggressive in promotion in last 3 years, since 2005 2006 consumer promotion had 4 parts †¢The first event was launched in January $2 cash refund for purchase of RBS and 4 additional household brands. Advertisements were made in women’s magazine, Sunday newspaper and company website. †¢ In April set of coupons for 5 household brands was included in 6 million boxes of Brilliance Laundry detergent. In June shrink-wrapped twin pack of 1 lb boxes and a $1 cash refund inside the pack with proof of purchase of 2 1 lb boxes. †¢2 page advertising supplement launched in September in top 4 women’s magazine. Trade promotions †¢ Discount on invoices for cases ordered in promotion period. †¢ Free cases with a purchase of a minimum order. Performance discount incentives for providing verifiable merchandising and advertising support. †¢Temporary discount used to promote sales †¢ Trade promotions lasted 3 to 6 weeks. Past data about trade promotions show that lot of discount given †¢ Promotions may increase hoarding and disrupt normal buy cycle †¢ Advertising trade support much lower than that of competitors Additional Research †¢ Shows that Trade promotions have been fairly successful barring 2 occasions. †¢Trade promotions produced attractive results. †¢ Re-allocation of Trade budget not suitable Regnante’s Decision 1) Effectiveness of prior trade promotion strategies 2) Bottom line effects of price increase. 3) Changes made to marketing expenditures, advertising, consumer promotion, trade promotion, i. e. budget that would increase profit by 10%